This is really interesting, from the Times of India:|
Newspapers have conventionally been made by publishers and editors. However the reader is steadily metamorphosing into a prosumer (producer-consumer)—as evident from the huge phenomenon of 'blogs' that have invaded cyber space over the past few years.
Bennett, Coleman & Co, the publishers of The Times of India—and a group that has been known to break with convention—has decided to harness the ever-increasing assertiveness of the reader to launch the first co-created newspaper in the country.
Rather than try an alliance or lesser working relationship with bloggers, India's MSM seems to be trying to pull off an end run, harnessing their readers directly. Wonder if it will work?
India, Times of India, Bloggers, MSM, New Media